BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – today revealed new insights into the “New Tribe of Travelers” and their desire for alternative accommodations and authentic experiences via the company’s BridgeStreet IQ Report, which surveyed travelers from around the world.
“Travel decisions are being influenced by what BridgeStreet is dubbing as the ‘New Tribe of Travelers,” noted Sean Worker, president and chief executive officer of BridgeStreet Global Hospitality.
“These travelers are social, crave experiences and meticulously research the perfect accommodations. They’re not slowing down either, with more than 70 % of those surveyed planning to be on the road two or more weeks this year. With our new data revealing that more than 40 % feel accommodations are a top priority, BridgeStreet is directly responding to their preferences through the development of our new Mode Aparthotels, creating community gathering spaces in desirable downtown environments.”
As the hospitality industry has prioritized lifestyle-driven accommodations to satiate the “New Tribe”, BridgeStreet’s survey findings uncover some surprising revelations. Memorable accommodations and hyper-local experiences beat out convenience and budget as top travel priorities - and not just among millennials - 40 % of survey respondents are between the ages of 35-50. Nearly 60 % want an unbeatable location in the heart of the city and 72 % of respondents prefer alternative accommodations, such as serviced apartments, to branded hotels and peer-to-peer lodging services.
“Serviced apartments are the perfect hybrid accommodation, providing the amenities of a hotel, with the space and comfort of an apartment,” said Paul Rands, vice president of development, EMEA. When we asked survey respondents what their favorite added comfort is while traveling, ‘space to sprawl’ was the top consideration. These findings are crucial to BridgeStreet’s development process, especially in launching the company’s newest endeavor - Mode Aparthotel.”
Launched in conjunction with Berlin’s International Hotel Investment Forum (IHIF) in March, Mode Aparthotel by BridgeStreet is the brand’s newest concept, retrofitting existing buildings to ensure the authenticity of the destination which will create a hospitality solution like no other. With every detail meticulously chosen, Mode will offer a bespoke, unparalleled experience to guests.